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Why people love Bitmoji, the emoji app Snapchat reportedly bought for ~$100 million

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Bitmojis

Last year, my roommate told me about an app called Bitmoji that lets you personalize a set of emoji to resemble yourself.

Bitmoji, and the company behind it — Bitstrips — has grown in popularity, and now Snapchat is reportedly buying Bitstrips for ~$100 million.

After my roommate's recommendation, I immediately downloaded Bitmoji to try it out. The app is available for both iPhone and Android.

I was tickled by how much they look like me — and the variety of emotions they represent. 

Creator Jacob "Ba" Blackstock nailed it when he said"I really believe Bitmoji is the next level beyond emoji  and what we're seeing from users is that they're not looking back."

After choosing several options for my appearance (face shape, hair color and texture, even my own virtual ensemble), an army of emoji twins appeared on my iPhone keyboard.



There's one for my boyfriend.



And one for making plans with my friends.



See the rest of the story at Business Insider

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